Confidential
West Hollywood, California
Luxury Hotel, Multi-Family, Mixed Use
Planning, Scheduling, Risk Management
Complete
The Pendry Hotel – West Hollywood
Launching a Luxury Brand Without Missing a Beat
The Challenge
The Pendry wasn’t just another hotel project, it was the flagship of a new brand, launching on one of the most visible stretches of Sunset Boulevard. With a 15-story hotel tower, a dramatic 8-story digital video façade, and six levels of luxury condominiums stepping down the slope, every phase carried marketing, occupancy, and public perception pressure.
The challenge? Delivering luxury precision on a public clock with zero room for delay.
What RED BRICK Delivered
We helped the team align design, phasing, and delivery to meet an ambitious market-entry timeline. Our role included:
- Master scheduling for hotel, residential, and façade scopes
- Risk modeling and mitigation tied to public launch and media commitments
- Phase alignment between luxury condo turnover and hotel brand rollout
- Coordination between contractor, branding, and operations teams to protect client launch dates
Key Wins
- Delivered a complex, multi-use facility in sync with brand marketing and grand opening
- Balanced design, turnover, and occupancy requirements across residential and hospitality teams
- Avoided schedule disruption despite working under extreme visibility and real-time brand deadlines
Why It Matters
Opening a flagship luxury brand isn’t just construction, it’s choreography. Every milestone has a spotlight, and the pressure to deliver is public.
RED BRICK helped ensure this high-profile debut didn’t just happen on time, it made a statement.
